Director of Global Brand Marketing

Director of Global Brand Marketing

Globally recognized for exceptional product performance and versatility, Fotona develops award-winning aesthetic, medical, and dental lasers. With over 50 years of laser expertise and industry leadership, Fotona has sold over 30,000 lasers worldwide with distribution in over 60 countries. Fotona's reputation for excellence is earned from its dedication to R&D, unparalleled quality, reliability, ease of use, and durability.

The Director of Global Brand Marketing will be the strategic and creative leader shaping Fotona's next chapter of growth across both B2B and B2C. This role is responsible for defining the global brand vision, building powerful emotional connections with customers, partners, and communities, and ensuring cultural relevance across markets. As a storyteller, strategist, and activator, you will translate brand purpose into compelling campaigns, content, and experiences that drive awareness, engagement, and long-term loyalty. This role oversees brand, creative direction, corporate communications, and shapes global events, ensuring a consistent, compelling, and differentiated presence in the market. The Director of Brand will act as both strategist and storyteller, uniting creativity with business objectives to drive brand equity, customer engagement, and organizational pride. The ideal candidate has experience leading global brand initiatives in fast-paced, high-growth environments, with the ability to balance creative excellence, strategic insight, and operational execution.

Key Responsibilities :

• Global Brand Leadership : Define and steward Fotona's global brand narrative across all channels, ensuring consistent identity, voice, and storytelling.
• Partner with leadership to foster a brand-first culture and serve as a steward of the brand across the organization.
• Act as the central liaison across functions to ensure unified messaging, asset delivery, promotional alignment, and channel cohesion throughout the campaign lifecycle.
• Build, mentor, and inspire a high-performing team, fostering a culture of creativity, collaboration, and accountability.
• Lead the creative team in developing impactful campaigns, design systems, and content that bring the brand to life.
• Lead the communications team, including PR and media relations, and stakeholder communications.
• Work closely with Product, Growth, Operations, and regional teams to align brand marketing with go-to-market strategies and business goals.
• Partner with product marketing and sales teams to design events that drive engagement, awareness, and lead generation.
• Leverage research, competitive analysis, and customer insights to refine brand positioning, messaging, and differentiation.
• Conduct market research and consumer insights to uncover needs, identify opportunities, and stay ahead of category trends.
• Track performance, analyze results, and recommend strategic improvements to maximize brand impact and ROI.
• Oversee brand marketing budgets, external partners, and agencies to ensure efficiency and creative excellence.

Requirements :

Additional Requirements :

Compensation :