Lifecycle Marketing Manager, Student Loan Refinance

The role

As a Lifecycle Marketing Manager, you will support SoFi Student Loan Refinance activation and onboarding and help optimize existing programs and develop new programs for new products and product features. We are looking for a skilled marketing professional who can develop and execute lifecycle marketing plans and work cross-functionally with product marketing, product, tech ops, creative, data science, and business leads to deliver shared business OKRs. This individual will leverage data-driven insights to deliver meaningful business outcomes by driving relevant and personalized communications during the Activation and Onboarding stage of the customer lifecycle.

What you’ll do :

• Support the development and execution of lifecycle strategies to drive activation and onboarding for new SoFi Student Loan Refinance accounts.
• Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals.
• Plan and launch personalized, multi-channel campaigns (email, push, in-app, SMS) to guide members through early stages of their SoFi Student Loan Refinance journey.
• Contribute to and manage an experimentation roadmap for mid-funnel activation performance, analyzing campaign performance and optimizing campaign performance based on key performance indicators (KPIs).
• Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns.
• Report on lifecycle channel, campaign and program performance, sharing insights with marketing and business leadership.
• Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights and recommendations for ongoing optimizations to stakeholders.
• Direct campaign priorities with Lifecycle Marketing Tech Ops.

What you’ll need :

Nice to have :

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our  Benefits at SoFi   page!

Pay range : $89,600.00 - $168,000.00

Payment frequency : Annual

This role is also eligible for a bonus and competitive benefits. More information about our employee benefits can be found in the link above.