51020412300 -Retention / Email Specialist

Retention & Email Marketing Specialist

Our client is a rapidly growing digital brand focused on helping direct-to-consumer companies scale through data-driven growth strategies. They specialize in full-funnel execution, integrating media, content, conversion optimization, and retention to drive sustainable revenue. As they continue to expand their reach, they are seeking an experienced Retention & Email Marketing Specialist with strong Consumer Packaged Goods (CPG) expertiseparticularly in the food and beverage sectorto deepen customer engagement, increase lifetime value, and build scalable retention-focused programs.

The Expert Retention / Email Specialist will be responsible for developing and executing lifecycle marketing strategies across email, SMS, and loyalty channels. This role requires a consumer-obsessed marketer who understands CPG purchase behavior, repeat-buy patterns, and personalized retention tactics that convert customers into loyal fans.

Key responsibilities include :

• Owning the full lifecycle marketing strategy across email, SMS, and retention channels, with a focus on CPG consumer behavior and repeat purchase cycles.
• Building automated flows and segmentation strategies (welcome, replenishment, win-back, post-purchase, loyalty) designed to maximize LTV and retention.
• Developing and executing weekly campaigns, seasonal promotions, and product-focused communications aligned with brand and revenue goals.
• Analyzing customer cohorts, churn patterns, attribution data, and lifecycle metrics to identify optimization opportunities.
• Collaborating with creative teams to craft high-converting messaging, design assets, and product storytelling tailored to CPG food & beverage audiences.
• Conducting ongoing A / B testing on subject lines, send times, creative formats, and segmentation for continual performance improvement.
• Managing email / SMS hygiene, deliverability, and compliance to ensure strong inbox performance.
• Working cross-functionally with product, e-commerce, and customer experience to align retention initiatives with broader business goals.
• Building retention dashboards and reports to track KPIs such as repeat rate, LTV, churn, AOV, and email / SMS revenue contribution.

Qualifications include :

Preferred :