Hospice Marketer Community Liaison

Job Description

Job Description

Key Responsibilities :

Develop and Maintain Referral Relationships :

Cultivate and strengthen relationships with physicians, hospitals, assisted living facilities, skilled nursing homes, group homes, memory care units, and other community organizations to generate patient referrals.

Utilize Existing Network :

Leverage an existing book of business and established referral relationships to promote Care Plus Hospice services and accelerate patient census growth.

Field Marketing & Outreach :

Conduct regular in-person visits and strategic presentations to referral sources, case managers, discharge planners, social workers, and healthcare decision-makers.

Build Brand Awareness :

Represent the hospice at community events, health fairs, and facility-sponsored functions to increase visibility and brand recognition.

Strategic Planning & Reporting :

Work with leadership to create and implement quarterly growth strategies. Provide regular reporting on referral trends, outreach activities, and market feedback.

Coordinate with Clinical Team :

Ensure seamless communication between referral sources and hospice care teams to support a smooth patient admission process.

Educate on Hospice Services :

Clearly explain hospice philosophy, eligibility criteria, and services to both professional and non-professional audiences.

Support Admissions Team :

Assist with scheduling, follow-ups, and any urgent needs to facilitate timely admissions and respond to referral source expectations.

Required Qualifications :

Proven

experience in hospice, home health, or healthcare marketing

(minimum 2–3 years required).

Established book of business

with

trusted referral relationships

in the local healthcare community.

Demonstrated ability to

grow patient census

and meet marketing targets.

Excellent communication, interpersonal, and presentation skills.

Strong understanding of hospice eligibility, services, and regulatory requirements.

Self-motivated, organized, and capable of working independently in the field.

Valid driver’s license, reliable transportation, and willingness to travel within assigned territory.

Preferred Qualifications :

Bachelor's degree in marketing, healthcare administration, nursing, or related field (preferred but not required).

Existing relationships with local hospitals, ALFs, SNFs, and physicians in Arizona (depending on location of position).

Knowledge of CRM systems and reporting tools to track activity and outcomes.

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