Marketing and Communications Specialist

Marketing And Communications Assistant

Support a wide range of marketing and communication projects, developing, implementing, and evaluating strategies for over 40 locations across Washington, Idaho, Colorado, and Oregon. Includes collateral, campaigns, relationship management, content and SEO / SEM strategies, social media management, website analytics, internal and external communications and assistance with budget management, signage and overall branding. Reporting to the Marketing Manager, the Marketing and Communications Assistant will be a well-rounded creative, analytic, and tech-savvy individual who is organized but able to pivot quickly.

Duties :

• Manage department tasks, including internal and external requests and projects, providing essential support to ensuring timely execution and organization. Provide ongoing support for recurring initiatives to ensure seamless execution.
• Generate and analyze monthly reports for GA4 and Google Ads tracking, providing insights and recommendations based on performance data.
• Research and provide technical support with emerging website optimization strategies that align with new trends in Ai, SEO and GEO.
• Assist in managing and organizing incoming leads, contact forms, and website chat inquiries within the CRM and website backend software. This includes efficiently sorting and prioritizing these queries to ensure prompt and accurate follow-up, helping streamline lead management and enhance customer engagement.
• Manage and update online listings and directories, address modifications, and new location listings, ensuring accuracy and consistency.
• Develop and distribute monthly social media content and performance reports across platforms such as YouTube, LinkedIn, Facebook, Instagram, and Twitter, formulating data-driven strategies to enhance video and media engagement. Deploy targeted social media content for business development and branch managers to use in optimizing their online professional outreach and engagement.
• Create and manage marketing materials, media assets, and programs, including campaign data, promotional materials, and review initiatives across internal platforms.
• Research and apply best practices in home care marketing, including paid advertising strategies, social media budget allocation, and community management best practices.
• Oversee client outreach and retention strategies, such as lead nurturing emails, newsletter development, client referral campaigns, online review requests, and branch-ready marketing materials to maintain client relationships and encourage feedback.
• Assist with organization and information management of company-wide programs, communication and internal cultural initiatives.

Minimum Qualifications

Preferred Qualifications

Work Schedule

Our typical office hours are Monday Friday, 8am-5pm. Occasional work on evenings and weekends may be required. This role will primarily be home-based / remote, however occasional office days and in-person meetings will be required. Ideal candidate is based in one of our market areas to help with time zones and collaboration; though exceptional candidates who reside outside of this area will be considered.

Benefits & Perks