Fractional Chief Marketing OfficerGTN • Scottsdale, AZ
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Fractional Chief Marketing Officer
GTN • Scottsdale, AZ
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- serp_jobs.job_card.part_time
job_description.job_card.job_descriptionExperience : 15+ years of marketing experience, with at least 8 years in a senior leadership role (e.G., CMO, SVP of Marketing, or similar). Digital Marketing Expertise : Proven success in designing and executing digital marketing campaigns across multiple platforms (e.G., Google Ads, Meta, LinkedIn, email automation tools). Multi-Channel Proficiency : Demonstrated ability to build and manage integrated marketing programs across digital, social, email, and traditional channels. Insurance Industry (Preferred) : Experience in the insurance sector (e.G., P&C, health, life, or insurtech) is a strong plus, with knowledge of industry-specific marketing challenges and opportunities. Analytical Skills : Strong proficiency in marketing analytics tools (e.G., Google Analytics, HubSpot, Salesforce) to track performance and drive data-informed decisions. Leadership & Communication : Exceptional ability to lead cross-functional teams, manage stakeholders, and communicate strategic vision effectively. Adaptability : Comfortable working in a fast-paced, dynamic environment with the ability to pivot strategies as needed. Education : Bachelor’s degree in marketing, business, or a related field;MBA or advanced degree preferred but not required. Experience with insurtech startups or digital transformation in the insurance industry. Familiarity with marketing automation platforms (e.G., Marketo, Pardot). Knowledge of regulatory considerations for marketing in the insurance sector. Proven success in scaling marketing efforts for B2B and / or B2C audiences. Flexible, part-time role with the opportunity to make a significant impact. Collaborate with a dynamic team in a growth-focused organization. Leverage your expertise to shape innovative marketing strategies. Opportunity to work in a high-impact role with potential for long-term engagement.
Job Title : Fractional Chief Marketing Officer (CMO)
Location : Remote / Flexible
Type : Part-Time / Fractional (20-30 hours per week)
Industry : Open (Insurance industry experience a plus)
Overview :
We are seeking an experienced Fractional Chief Marketing Officer (CMO) to develop, lead and execute the marketing strategy with a focus on digital marketing and multi-channel marketing programs. The ideal candidate will bring strategic vision, hands-on expertise, and a proven track record of driving growth through innovative marketing initiatives. Experience in the insurance industry is highly desirable but not required.
Key Responsibilities :
- Strategic Leadership : Develop and implement a comprehensive marketing strategy aligned with business goals, focusing on brand awareness, lead generation, and customer retention.
- Digital Marketing Expertise : Oversee and optimize digital marketing campaigns across platforms (e.G., SEO, SEM, social media, email marketing, content marketing, and paid advertising).
- Multi-Channel Program Development : Design and manage integrated multi-channel marketing programs to maximize reach and engagement, including digital, traditional, and emerging channels.
- Analytics & Performance Tracking : Utilize data-driven insights to measure campaign performance, optimize ROI, and adjust strategies based on KPIs and market trends.
- Team Collaboration : Work closely with internal teams (sales, product, operations) and external vendors to ensure cohesive brand messaging and campaign execution.
- Budget Management : Develop and manage marketing budgets, ensuring cost-effective allocation of resources across campaigns and initiatives.
- Market Research : Conduct market and competitor analysis to identify opportunities for growth and differentiation.
- Brand Development : Enhance brand positioning and messaging to resonate with target audiences and drive market share.
- Industry-Specific Initiatives (if applicable) : Leverage insurance industry knowledge to tailor marketing strategies, ensuring compliance with industry regulations and alignment with customer needs (e.G., B2B or B2C insurance products).
Qualifications :
Nice-to-Haves :
Why Join Us?
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Chief Marketing Officer • Scottsdale, AZ
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