Senior Manager of Samsung Members / Community Management

Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People| Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

As a company that believes in openness and collaboration, community is critical to our success. Within Marketing, we work with industry leaders and brands, not only to reach and communicate with our target audiences, but to accelerate joint innovation and shared value creation with like-minded people and partners.

For Samsung, the US plays a critical role in maintaining our position as the #1 mobile brand globally, and so the success here at home is vital as, a force that contributes to global Samsung campaigns and initiatives.

The smartphone market is highly competitive with little room for total market growth, and so our success lies in maintaining our own share, whilst securing share from competitors – which means being bold and purposeful in our marketing activities. This is a role where those who share a passion and ambition to change the market will shine.

This role has clear objectives :

Re-shape Samsung’s presence in the US – making us the #1 choice in mobile, by

Engaging with our most loyal fans and communities, that also

Helps our consumers maximize their Samsung product and services experiences

In this role, you’ll be responsible for managing one of our most important communities – Samsung Members. Members represent the most engaged Samsung owners who help evangelize and celebrate our innovation – helping other consumers understand and optimize their use of our products.

This role is a mix of :

Strategy : Owning the overarching Samsung Members strategy and activation roadmap in the US including programs that engage and drive product / brand awareness with our loyalists

Community Management : Engaging and growing 1000’s of Samsung Members who invest time in helping others get the most from their Samsung products, as well as broader community engagement and conversation

Owner Support / Education : Delivering compelling educational and informative programs that help Samsung owners understand and maximize their own products (NOTE : This is not a role executing customer support, however you will need to work closely with our Samsung Care team to ensure that customer concerns and issues are handled in a best-in-class manner and build the in-app experience that enables other customers who have similar issues / challenges / feedback get to see solutions)

Content Development : Working across the breadth of Samsung teams (e.g. Samsung Members themselves, #TeamGalaxy Influencers, Samsung-produced content, Content from our Organic Social community) to develop, curate and deliver compelling content to the owner community (e.g. “How To” videos)

Although this role is mobile-specific, other groups will expect you to be a source of best practice and expertise for marketing programs, and may call on your advice and input to help realize the potential of their businesses. You will rapidly become the “go-to” resource for guidance on how to manage and maximize our Samsung Members community and will need to act with confidence and strong leadership.

You’ll be working heavily with Samsung’s internal teams in Korea to align on global-local strategies and implementations. You’ll work heavily with our Carrier and Retail stakeholders to ensure maximum value and amplification and best-practice knowledge sharing.

This role will report directly to the Head of Mobile Marketing Social / Community as part of the Mobile Marketing organization.

Cultivate, Support and Engage with Samsung Members to drive a sense of community, brand pride and support from Samsung

Develop content creation guidelines, best practices and guidebooks to help Members create high quality content for distribution within the Samsung Members app, as well as third party social networks / platforms

Own and manage the content roadmap of articles, content and posts that help Samsung owners maximize usage of their Samsung products and provides support / information for new product launches

Ensure that selected Samsung Members attend Samsung events e.g. Unpacked, and drive excitement / buzz within their community spaces

Organize community-focused events and IRL events that being together the community in fun / engaging and educational ways

Monitor community channels and engage with consumers through comments, DMs, and tagged content

Establish and execute professional Community frameworks that bring to life Members and Samsung’s Product & Human Truths to create brand and business synergies

Take end-to-end accountability for bringing Communities to life in marketing – leveraging content in ATL, BTL and Social programs

Track, analyze and report against marketing / Community KPIs and metrics, and take corrective action where needed

Take a consultative role for multiple internal stakeholders – be a source of expertise in Community Management

Identify synergies between Community Programs and our Carrier / Retail account teams and their specific needs (e.g. co-community collabs)

Work closely with Finance to ensure all plans are within budget, and all approvals handled within compliance and guidelines

Required Qualifications :

BA / BS degree in marketing, communications or business management

8+ years of experience in running community / loyalty programs that focus on community engagement

Social media and digital content / digital community management

Experience creating and editing short-form video content (TikTok, Reels, Shorts)

Organized and reliable, with experience using tools like Later, Sprout, or Hootsuite

Consummate collaborator committed to communication excellence

Experience working with technology platforms and internet brands

Existing connections and relationships with the world’s leading media & internet brands

Ability to think strategically about issues, leading to recommendations and action plans

Ability to think quickly and make decisions, sometimes without all the necessary information

Comfortable presenting at CxO level

Strong project / program management experience

Skills and Qualifications

#LI-JM1

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or om for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.