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Director Of Marketing, Health & Wellness Food Products
Director Of Marketing, Health & Wellness Food ProductsExecutive Alliance • Los Angeles, CA, United States
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Director Of Marketing, Health & Wellness Food Products

Director Of Marketing, Health & Wellness Food Products

Executive Alliance • Los Angeles, CA, United States
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Executive Alliance is pleased to represent our client who are a renowned global baby products manufacturer and distributor. They produce innovative products and functional gear for children and their caregivers, holding over 350+ patents to date, and more than 250 international product and brand design awards. Their products are sold in more than 50 countries and have received over 1M five-star reviews.

They are seeking a Director of Marketing to help develop and execute the company's marketing strategy.

NOTE : This hybrid (3 / 2) opportunity sits in the greater Los Angeles area near Sherman Oaks, CA. This is not a fully remote role.

Reporting directly to the General Manager, the Director of Marketing is responsible for working as part of the team to develop and execute the marketing strategy. Specific responsibilities will include leading 3-year category planning, new product launches, promotional programs, channel development, competitive analysis, and vendor management. We are looking for an experienced marketer who's passionate about developing brand strategies and new product development.

Essential Duties and Responsibilities :

  • Drive strategy and long-term planning across a portfolio of products
  • Conduct segment-specific analyses and recommend new products and features to fill portfolio opportunities
  • Lead segment-specific new product launches from conception through execution (pricing, positioning, packaging, etc.), working collaboratively with different functions
  • Develop and execute comprehensive marketing plans, potentially including ad development, media planning, online direct marketing, loyalty initiatives, trade programs, etc.
  • Manage external vendors as appropriate (e.g., licensing, PR, research, etc.), including the potential for initiating relationships, contract review, setting strategic goals, development of plans and following through with accountability for results
  • Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
  • Manage, coach, and develop direct report(s)

Competencies :

  • Company Innovation - Embraces and champions new and innovative ideas and processes that will improve efficiency and increase profits, and encourages others to do likewise. Displays original thinking and creativity. Meets challenges with resourcefulness and comes up with solutions to barriers. Develops innovative processes and ideas in alignment with the Company Standard of Excellence and Innovation
  • Customer Focus - Personally demonstrates that external (or internal) customers are a high priority. Identifies customer needs and expectations and responds to them in a timely and effective manner. Anticipates and prevents delays or other things that can adversely affect the customer. Keeps customers informed about the status of pending actions and inquires about customer satisfaction with products or services
  • Act like an Owner - Know your business better than anyone else. Always striving to grow profit through your category. Be passionate, take leadership roles on cross-functional projects, show initiative to improve processes, drive projects forward, and overcome obstacles
  • Independent thinker - Take personal responsibility to get things done. Don't wait to be told
  • Resourcefulness - Ability to "figure it out" and look for better ways to do things and recommend process improvements. Look at problems from multiple directions and always come to the table with a POV
  • Creativity - Ability to work with teams to unleash innovative, new-to-the-world ideas. Ability to think outside the box when it comes to positioning, sales strategy, and marketing
  • Strategic Thinking / Analytical - See the big picture, identify the choices that need to be made, recommend and execute the best course of action. Use POS data, research, and trends to develop strategies to drive the business
  • Quickness - Act with a sense of urgency. Strong communication skills to keep key stakeholders informed and on the same page. Ability to focus on details and manage multiple priorities at a fast pace

    • Job Requirements : Requirements :

  • 7+ years of prior marketing experience
  • Consumer packaged goods industry experience preferred
  • Undergraduate university degree, MBA degree preferred
  • Experience in launching new products
  • Strong organizational, analytical, and writing skills

    • Contact Details : Doug Wald

    Vice President of Recruiting

    Executive Alliance

  • 1-631-493-0515

    • doug@execsallied.com

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    Director Of Marketing • Los Angeles, CA, United States

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