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Ad Demand Partnerships Manager (Remote)
Ad Demand Partnerships Manager (Remote)MonetizeMore • Buffalo, NY, US
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Ad Demand Partnerships Manager (Remote)

Ad Demand Partnerships Manager (Remote)

MonetizeMore • Buffalo, NY, US
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Manager of Ad Demand Partnerships

MonetizeMore is a global leader in ad tech, helping publishers maximize revenue by building strong, transparent, and diversified demand partnerships. We work with leading DSPs, SSPs, ad networks, and agencies worldwide to create a more competitive auction environment that drives higher fill rates and stronger returns for publishers across web, app, and CTV. This role is central to that mission : scaling and optimizing our global demand stack, forging strategic relationships with top programmatic buyers, and ensuring sustainable, diversified revenue growth.

We are seeking a highly motivated and results-driven Manager of Ad Demand Partnerships to drastically expand and nurture our programmatic demand partnerships stack. This is a critical, revenue-generating role focused on forging new strategic relationships with global and niche Demand-Side Platforms (DSPs), Supply Side Platforms (SSPs), Ad Networks, and other premium demand partners. Your success will be measured by your ability to increase competition within our ad stack, resulting in higher fill rates and Session RPMs / eCPMs for our publishers' inventory across all platforms (web, app, and CTV).

Key Responsibilities

Demand Acquisition & Financial Strategy

  • New Partner Sourcing : Proactively identify, prioritize, negotiate, and close new demand partnership agreements with top-tier global and regional advertising platforms (DSPs, Ad Networks, Media Agencies, Trading Desks).
  • Contract Negotiation : Strategically negotiate solid revenue share models and favorable payment terms with demand partners / ad networks that mutually benefit both MonetizeMore and our Publishers.
  • Key Account Focus : Establish and maintain high-level relationships with major programmatic buyers, including companies like The Trade Desk, MediaMath, Amazon, Criteo, and similar companies.
  • Revenue Diversification : Optimize the auction bid pressure from non-Google demand partners to diversify revenue sources for MonetizeMore publishers. Increase the Share of Voice (SOV) from revenue originating from Non-Google Demand to improve our overall revenue diversification.
  • Inventory Expansion : Seek opportunities to add value to our Publishers' inventories by targeting local ad agencies that may be interested in buying direct inventory or PMP deals.
  • Media Kit Development : Create a professional media kit and compelling pitch materials that will entice demand partners, Ad Networks, and Agencies to buy our inventory.

Technical Integration & Operational Oversight

  • Header Bidding Expertise : Initiate and lead the technical and business integration of new demand partners via MonetizeMore's proprietary header bidding wrapper, ensuring seamless and low-latency performance.
  • Platform Diversification : Drive monetization growth across emerging channels, including Connected TV (CTV), Mobile App Monetization, and other high-growth video environments.
  • Financial Flow Ownership : Take ownership of the payment pipeline and work closely with the Finance Team to ensure demand partner payments are received on time and continue to ensure that we do not have issues paying our Publishers payments are always received on-time.
  • Integration Process Management : Work closely with our Ad Ops and Engineering teams to optimize the technical onboarding lifecycle process including seamless communication between ad ops and demand partner setup on new publishers, from initial testing to full launch and optimization.

    • Communication & Reporting

  • High-Impact Communication : Clearly and effectively communicate complex technical and business terms to both internal teams and external executive partners.
  • Documentation & Training : Break down complex demand integration processes into simple, clear chunks for internal training and documentation.
  • Market Intelligence : Stay ahead of industry trends (privacy changes, identity solutions, supply path optimization, etc.) and translate their impact into actionable demand strategies.

    • Required Qualifications

  • Experience : 3+ years of successful experience in a Demand Partnerships, Business Development, or Supply / Monetization role within the Ad Tech or Publisher space.
  • Industry Knowledge : Solid, expert-level understanding of the programmatic ecosystem including Header Bidding (Prebid), SSPs, DSPs, and Ad Exchanges.
  • Strategic Negotiator Financial Acumen : Proven ability to negotiate and manage commercial contracts, specifically focusing on revenue share and net payment terms.
  • Technical Acumen : Strong understanding of ad demand integration processes, including VAST / VPAID for video, SDKs for app monetization, and general ad serving logic.
  • Communication : Excellent written and verbal communication skills with a proven ability to solve problems, initiate partnerships via cold outreach, negotiate, and present to senior leadership / executive-level contacts.
  • Organization : Highly organized, detail-oriented, and adept at managing multiple complex projects simultaneously.

    • Bonus Qualifications (A Major Plus)

  • Deep DSP Network : Existing contacts and relationships with key decision-makers at The Trade Desk or other major DSPs and SSPs / Trading Desks.
  • Trade Desk Experience : Previous employment experience at The Trade Desk or a similar Tier-1 DSP.
  • Global Focus : Experience managing demand partners and monetization across diverse international markets (EMEA, APAC, LATAM).
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