Senior Account Manager
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The company's three core products are Snapchat, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. We're looking for a Senior Account Manager to join Snap Inc! As a member of the Sales team, you will work in a fun, fast-paced and fluid environment. You'll help grow and nurture senior-level client relationships, analyze and optimize campaign performance, strategically plan branded and performance video campaigns, and lead complex platform work streams.
What you'll do :
- Lead, manage, and proactively grow relationships with key clients and agency partners
- Proactively lead product update discussions, educate brands and agencies on Snap's new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns
- Help onboard new account managers and account specialists, ensuring they understand best practices and key cross-functional relationships
- Partner with account executives and creative strategists throughout the RFP process to develop innovative, insight-driven digital campaigns on Snapchat, bringing measurable ROI for our clients
- Lead projects involving complex work streams and cross-functional collaboration (internally and externally)
- Dive deep into campaign performance data; guide KPI driven measurement strategies, identify performance trends, optimize campaigns to achieve results, and provide recommendations for upsell opportunities
- Increase adoption and engagement of Snap's self-service platform and auction-based tools, providing ongoing technical support and real time analysis
- Proactively develop best-in-class case studies that deliver a constantly evolving test-and-learn agenda across the category
Knowledge, Skills & Abilities :
Advanced Excel skills, as well as experience with analyzing datasets and delivering actionable insightsIncredibly data driven, with deep understanding of advertising performance metricsProven experience working effectively with cross-functional teams and all levels of management (internally and externally)Expert understanding of advertising performance metricsDeep understanding of media management within a biddable auction advertising environment and demonstrated skill in educating others (e.g., advertisers, agencies)Ability to work in a fast paced environment and adapt to changesAbility to lead multiple projects with strong attention to detailExceptional communication skills; both written and verbalExceptional organizational and prioritization skillsMinimum Qualifications :
BS / BA degree in business, communications, marketing, or another related area of study or equivalent years of experience5+ years proven experience taking complex data and evaluating success metrics to create data stories that drive campaign performance or5+ years working with clients to understand the brand strategy, product attributes, main competitors, and major issues facing their business while performing in-depth data analysis that deliver both short and long term strategiesExperience in the digital media industry with a focus on performance and brand marketing, ad-tech, programmatic in real-time bidding marketplaces, or a related fieldPreferred Qualifications :
Pre-existing relationships with senior-level client decision-makers and brand marketersImpressive track record of delivering on quota and obtaining positive reviewsA passion for Snapchat as a user and solid knowledge of our ad products