AVP-Marketing Strategy

Join Team Trilogy

Weekly pay, health and dental after your first month, student loan repayment, a competitive 401(k) match, and more! Make a living while you make a difference at Trilogy Health Services a senior living provider with the continuous goal of being the Best Healthcare Company in The Midwest.

Position Overview

Drives the development and execution of integrated marketing strategies aligned with growth goals, leading cross-functional teams and partnering across departments to optimize spend, elevate brand positioning, and support long-term revenue growth.

Roles and Responsibilities

• Develops and manages the annual marketing strategy and calendar in alignment with growth goals.
• Establishes KPIs and performance dashboards to measure campaign effectiveness and ROI.
• Partners with Finance and IT to analyze data and optimize marketing spend.
• Leads and mentors the project management, creative, and field marketing teams.
• Fosters collaboration across departments to ensure timely execution of campaigns and initiatives.
• Builds a culture of innovation, accountability, and continuous improvement.
• Translates strategic objectives into compelling messaging frameworks and creative concepts.
• Ensures brand consistency across all channels and touchpoints.
• Collaborates with the VP of Growth to evolve Trilogys brand positioning and differentiation.
• Partners with Sales, Operations, and Customer Experience to align marketing efforts with census goals and resident engagement.
• Supports service line innovation by marketing new amenities and programming that attract future consumers.
• Absorbs and operationalizes marketing-relevant responsibilities from the VP of Growth role, including : Strategic planning for long-term revenue growth. External brand strategy and stakeholder messaging, and Market research and competitive analysis.
• Other duties as assigned.

Qualifications

Education : Bachelor Degree

Experience : 15+ years

Physical Requirements

Sitting, standing, bending, reaching, stretching, stooping, walking, and moving intermittently during working hours. Must be able to lift at least 50lbs. Must be able to maintain verbal and written communication with co-workers, supervisors, residents, family members, visitors, vendors, and all business associates outside of the health campus.

Location

US-KY-Louisville Trilogy Health Services 303 N. Hurstbourne Parkway Louisville KY

Benefits

Text a Recruiter

John (502) 829-7857

Life at Trilogy

Whether youre looking for a new chapter, a change of pace, or a helping hand, Trilogy is committed to being the best place that youve ever belonged. Flexibility is what you want, and flexibility is what youll get.

Come into the office because you want to not because you have to. At Trilogy, were proud to embrace a hybrid work environment that allows you both the convenience of working from home and the flexibility of meeting with your co-workers in person. With collaborative workspaces, rotating cubicles, and meditation areas, our freshly renovated Home Office will accommodate the working style that works best for you.

Six months of training, orientation, and fun! We believe in setting our employees up for success. Thats why your first six months are referred to as your blue-badge period a time where you are encouraged to ask questions, ask for help when needed, and familiarize yourself with the company culture. Even when your blue badge period ends, you can rest assured that the Trilogy team will always have your back.

About Trilogy Health Services

As one of Fortunes Best Places to Work in Aging Services, a certified Great Place to Work, and one of Glassdoors Top 100 Best Companies to Work, Trilogy is proud to be an equal opportunity employer committed to helping you reach your full potential and to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy or any other protected characteristic as outlined by federal, state or local laws. For this type of employment state law requires a criminal record check as a condition of employment.