Lifecycle Marketing Coordinator

Job Summary :

We're looking for a creative, organized, and detail-oriented Lifecycle Marketing Coordinator to support the full customer and partner lifecycle-from first touch to long-term retention.

This role will focus on content, communications, and marketing automation to deliver consistent, high-quality experiences across the SCRAM Systems family of brands, including LifeSafer, Guardian, Monitech, and QuickStart.

You'll help plan, create, and execute communications across email, SMS, direct mail, and digital channels. The ideal candidate combines strong writing and organizational skills with a curiosity for marketing technology and data-driven storytelling.

Duties / Responsibilities :

Content & Communications

Support the development of consistent, on-brand messaging across customer and partner journeys

Write, edit, and proofread marketing communications for email, web, SMS, print, and in-product touchpoints

Coordinate the content calendar across lifecycle stages-awareness, onboarding, retention, and renewal

Assist in creating content templates and copy libraries to streamline communications across brands

Partner with design and digital teams to ensure all assets align with brand voice and visual standards

Support A / B testing of subject lines, content variations, and CTAs to continuously improve performance.

Lifecycle & Marketing Automation

Build, schedule, and test campaigns in HubSpot, including customer onboarding, reminders, renewals, and re-engagement

Support segmentation, personalization, and lead-nurturing strategies across multiple audiences (consumers, affiliates, attorneys, and courts)

Monitor performance metrics (open rates, conversions, churn) and provide insights for optimization

Maintain clean contact lists, naming conventions, and workflow documentation

Help monitor workflow enrollments and troubleshooting automation issues in partnership with the Marketing Communications Manager.

Cross-Functional Coordination

Work closely with customer experience, operations, and sales teams to align messaging across the customer lifecycle

Help ensure consistency in tone and timing between marketing and service communications

Support ad hoc communications needs, such as product updates, feature launches, and service notifications

Analytics & Reporting

Track and summarize key metrics for email, SMS, and automation performance

Assist with monthly dashboard reporting and campaign analysis

Identify trends and provide actionable insights to improve engagement and conversion

Identify underperforming content and propose edits or replacement based on engagement data.

Skills / Abilities :

Strong organizational skills and ability to manage multiple campaigns simultaneously

Analytical mindset with a curiosity for data and performance optimization

A collaborative, proactive, and adaptable team player

Excellent writing, editing, and proofreading skills with a strong attention to detail

Education and Experience :

Bachelor's degree in Marketing, Communications, or related field

1-3 years of experience in marketing, communications, or lifecycle marketing

Experience with HubSpot or similar CRM / automation platforms (preferred)

Physical Requirements (With or without reasonable accommodation) :

Sitting : Over 70%

Fine Motor Movements : Over 70%

• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.