Digital strategist serp_jobs.h1.location_city

Digital Content Manager - WILX

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

WILX, the highly rated NBC affiliate, located in Lansing Michigan for more than 60 years is on a growth trajectory. WILX currently produces 33 hours of news per week and growing. A market leader in news, digital, and social media WILX News 10 is home to Emmy award-winning reporters, and recipient of the Michigan Association of Broadcasters "Station of the Year" award. WILX is a breaking news and weather station, with a strong emphasis on original, local reporting. Our respected main anchors live here and have made WILX their career home. This includes the longest-running sportscaster in the state of Michigan. Our newsroom leadership is known for developing young journalists. Mid-Michigan (Lansing / Jackson area) is a big news market, home to the state capital and Michigan State University. It is a vibrant, diverse, stable area and a great place to live and work. Lansing is just an hour away from Grand Rapids, downtown Detroit, and a day trip "up north" for some of the most beautiful places in the country. If you love lakes, boating, fishing, camping, beaches, downhill skiing, wine, craft brew, Broadway shows, Big 10 sports, minor-league baseball, NFL / NBA / NHL gamesMichigan has it all!

WILX TV has an opportunity for an ambitious and talented Digital Content Manager. You'll be covering major stories in a capital city adjacent to a Big 10 University.

Duties / Responsibilities include, but are not limited to :

• Write copy for digital platforms, including pre-planned and breaking news coverage.
• Break news by writing dynamic copy and sending pushes on the App.
• Copy edit stories produced by others to ensure the product exceeds station expectations.
• Creating, managing, and editing text, video, and slideshow content for all of WILX TV's digital platforms, including but not limited to websites, apps, and social media platforms.
• Aggressively pursuing news tips and reporting on breaking news on digital formats, driving viewers across multiple platforms.
• Collaborating with the entire newsroom on developing stories and best practices for digital publishing.
• Research, propose, and develop new and innovative emerging technology strategies to expand upon and deliver the WILX brand experience.
• Use digital analytics to grow the audience.
• Collaborate with Creative Services team members to create effective content and to communicate brand.
• Must have regular and timely attendance and flexibility for changing operational needs.
• Helps recruit and train new web producers and contributors.
• Other duties as assigned by the News Director.

Qualifications / Requirements :

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.