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Director of software engineering • west palm beach fl
Director of Digital Marketing
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Director of Digital Marketing
The Director of Digital Marketing will oversee the daily execution of marketing strategies to drive acquisition and retention for Big O Tires. The position reports into the VP Marketing Merchandising and will lead a team of 4-5 digital marketing specialists. The Director will be responsible for the day-to-day performance of digital marketing channels, including Paid Search, Organic and Local Search (SEO), Affiliate, Display Advertising and Social Media. In addition, the Director will work closely with the digital analytics team as well as cross-functionally with brand marketing, brand merchandising, content & creative, IT and finance.
This is an onsite position located in Palm Beach Gardens FL - Requiring a minimum of 4 days in the office each week. Relocation assistance may be provided.
Job Responsibilities
- Grow Digital Acquisition & Revenue : Direct responsibility for driving traffic, conversion and ROI for all digital acquisition channels, including paid search, organic & local search / SEO, affiliate, display advertising (remarketing, programmatic, addressable media, direct-buys), comparison shopping engines and social media.
- Manage Performance : Supervise key channels including paid search, organic & local search / SEO, affiliates, display advertising (remarketing, programmatic, addressable media, direct-buys), comparison shopping engines and social. Review and run internal reports to monitor performance and seek improvement opportunities.
- Oversee Budgeting, Forecasting & Reporting : Work with Marketing team on annual budgeting process, as well as monthly / weekly / daily forecasting and reporting at channel level for traffic, revenue, spend, ROI and other performance KPIs.
- Maintain Constant Level of Optimization : Constantly seek optimization and growth through performance analysis, A / B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more.
- Drive Digital Innovation & Shift to Social Media, AI and Generative Search : Serve as internal digital marketing thought leader; helping to identify technology shifts such as the recent AI product enhancements being rolled out across search engines and social media platforms, seek new technologies, evolving best practices, survey competitor activity, and strategize testing opportunities that help drive the business growth.
Additional Job Responsibilities
Qualifications
Benefits
Mission Critical Competencies
TBC seeks team members who excel in demonstrating our critical competencies to drive organizational capability. In this spirit we view the following as mission critical for this role :