Information technology serp_jobs.h1.location_city

Job Title : Marketing Lead Specialist

FLSA Status : Non-Exempt

Job Family : Information Marketing

Department : Information Marketing

Location : Corporate Office (Fort Wayne, IN)

JOB SUMMARY

Responsible for managing all inbound leads; researching, analyzing, processing, filtering, and distributing

potential target prospects to the appropriate channels. Build a pipeline of qualified leads by listening,

connecting, and engaging with prospects. Work in a highly collaborative environment with Information

Marketing, Client Services, Communications, and Sales staff to consistently maintain and record lead

generation for the company.

POSITION ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential

functions.

• Assist in building, updating and maintaining a CRM database using multiple systems and

resources.

inbound calls, mail campaigns, surveys, magazine ads and printed materials, convention

marketing, and other marketing campaigns.

laying the ground work for future product sales.

Marketing Department.

sensitivity to insurance needs, explaining restrictions when necessary.

resolve complicated data issues, support effective marketing efforts and continually improve

department procedures.

Mutual Insurance products and specialty insurance coverages.

educational requirements as needed.

KNOWLEDGE, SKILLS, AND ABILITIES

The requirements listed below are representative of the knowledge, skills, and / or abilities required to perform

each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with

disabilities to perform the essential functions.

entry, and CRM maintenance, and to reach independent decisions.

timely way to internal and external customers.

staff members.

EDUCATION AND / OR EXPERIENCE

List Degree Requirement, Years' Experience, and Certifications

Education and / or Experience

sales related training.

customer service, sales, marketing, or a related field.

Terms and Conditions

This description is intended to describe the general content of and requirements for the

performance of this position. It is not to be construed as an exhaustive statement of duties,

responsibilities, or requirements.

Because the company’s niche is the church and related ministries market, and because effective

service requires a thorough understanding of this market, persons in this position must be

familiar with church operations and must conduct themselves in a manner that will neither

alienate nor offend persons within this target niche.

Brotherhood Mutual Insurance Company reserves the right to modify, interpret, or apply this

position description in any way the company desires. This job description in no way implies that

these are the only duties, including essential duties, to be performed by the employee occupying

this position. This position description is not an employment contract, implied or otherwise. The

employment relationship remains “at-will”.