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Senior Manager, Public Relations & Analyst Relations

Join to apply for the Senior Manager, Public Relations & Analyst Relations role at UpGuard

Senior Manager, Public Relations & Analyst Relations

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Join to apply for the Senior Manager, Public Relations & Analyst Relations role at UpGuard

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Who are we?

UpGuard’s mission is to protect the world’s data. We obsessively seek out elegant, robust ways to enable our customers to find, acknowledge, and remediate cyber risk. With UpGuard, organizations leverage our security expertise and software to automate what was once laborious, spreadsheet-driven processes–whether it's monitoring the attack surface of hundreds of vendors or assessing the security of their own infrastructure. UpGuard is used by some of the world’s largest, fastest-growing, and most innovative companies.

The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organizations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.

Where does this role fit in?

This role is a critical individual contributor position within UpGuard's marketing team, reporting directly to the VP of Brand. You will be instrumental in shaping UpGuard's external narrative and market perception by cultivating strong relationships with key media outlets, industry analysts, and influencers. Your proactive approach and ability to work autonomously will be key in securing impactful media coverage and fostering valuable content partnerships that amplify UpGuard's brand presence and thought leadership in the cybersecurity space.

What will you do?

• Lead Media Relations : Develop and execute a comprehensive public relations strategy to secure consistent, high-impact media coverage in top-tier industry and business publications.
• Build Analyst & Influencer Partnerships : Cultivate and maintain strong relationships with key industry analysts and influential thought leaders to establish UpGuard as a leader in cybersecurity and drive content collaborations.
• Drive Content Collaborations : Identify opportunities for content partnerships with media, analysts, and influencers, facilitating the creation of joint reports, webinars, articles, and other valuable assets.
• Manage Press Engagements : Coordinate and prepare spokespersons for media interviews, press briefings, and industry events, ensuring consistent and compelling messaging.
• Monitor & Analyze Coverage : Track, analyze, and report on PR and analyst relations performance, using data to refine strategies and maximize impact.
• Develop Messaging & Materials : Collaborate with Product Marketing and Content teams to develop compelling press releases, media kits, briefing documents, and other materials that resonate with target audiences.

What will you bring?

What will give you an edge?

What's in it for you?

UpGuard is a Certified Great Place to Work in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why!

As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

For applications to positions in the United States, please note, at this time we can only support hiring in the following US states : CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC .

Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing, Public Relations, and Writing / Editing

Industries

IT Services and IT Consulting

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