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Business Analyst, GTM Systems

HHAeXchange is the leading technology platform for home and community-based care. Founded in 2008, HHAeXchange was born out of an idea to create a fully comprehensive end-to-end homecare solution to help people who are aging or have disabilities thrive in their homes and communities. Our employees are passionate about transforming the healthcare space by building the only homecare ecosystem that fully connects patients, personal care providers, managed care organizations, and states.

HHAeXchange is seeking a Business Analyst, GTM Systems to support the strategic evolution of our go-to-market technology stack, with Salesforce at its core. Sitting within the GTM Systems team, this cross-functional role will support four product owners aligned to key stages of the customer lifecycle : Customer Operations, Customer Transactions, Sales Efficiency, and Marketing Operations. This individual will help translate business needs into clear, actionable requirements, manage day-to-day enhancements, support data quality initiatives, and act as a connective layer between product owners and technical delivery. This is a high-impact, high-visibility role with a strong growth path toward product & process ownership.

Core Philosophy & Mission : Empower internal teams with a well-orchestrated, insight-driven GTM tech stack. Shift from reactive system support to strategic solution design. Treat internal stakeholders as customers and prioritize velocity, usability, and impact in every project.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Essential Job Duties

• Cross-Functional Product Support
• Act as a shared business analyst and project coordinator across four GTM product owners
• Gather and refine requirements for enhancements, integrations, and automations
• Translate stakeholder needs into clear user stories, process diagrams, and documentation
• Salesforce & GTM Tech Stack Execution
• Support Salesforce enhancement testing, minor configurations, and field / data validation
• Help troubleshoot user issues and assist in triaging requests to the appropriate product owner
• Maintain up-to-date documentation on key GTM system processes
• Support user enablement activities with documentation, demos, and FAQs
• Data Quality & Insights
• Conduct ad-hoc data cleanups across Salesforce and integrated platforms
• Partner with product owners to ensure data quality standards are upheld
• Assist in pulling reports and analyzing GTM system performance when needed
• Operational Enablement
• Support sprint planning, backlog grooming, and basic project coordination across GTM teams
• Help monitor adoption and usage of new system features and releases
• Coordinate UAT efforts and stakeholder sign-offs for small enhancements

Other Job Duties

Travel Requirements

Required Education, Experience, Certifications, and Skills

Success Metrics

The base salary range for this US-based, full-time, and exempt position is $90,000-100,000 / yr not including variable compensation. An employee's exact starting salary will be based on various factors including but not limited to experience, education, training, merit, location, and the ability to exemplify the HHAeXchange core values. This is a benefits-eligible position. HHAeXchange offers competitive health plans, paid time-off, company paid holidays, 401K retirement program with a Company elected match, including other company sponsored programs.