Database developer serp_jobs.h1.location_city

Manager, Database Marketing

The Manager of Database Marketing will develop and lead the implementation of a world-class database marketing team to provide insight to drive improved HGV marketing campaign initiatives increasing sales and marketing volume and efficiency to meet growth objectives. Key responsibilities include : Leads the marketing database evolution to support the company's CRM, advanced analytics and targeted marketing needs. Leads the development of business requirements for new data elements and functionality in the marketing database. Structure, direct and perform detailed data collection and analysis of marketing operations, performance metrics, and consumer segmentation to enable growth and efficiency utilizing Micrsoft SQL Server Management Studio, Google Analytics, Adobe Campaign and Segment. Leads the database focused analysts to guide implementation of techniques, campaign reporting and functionality to support targeting and insight development activities. Develop high-level summaries of analytics and findings in clear and concise terms. Specific areas of analysis include marketing operations process and financial analysis, forecasting, market segmentation, predictive modeling, package analysis, trend analysis, variance analysis and explanation and timely performance reporting. Identify points of opportunity for enhanced targeting capabilities, and optimization of marketing database and communicate to the Senior Director of Marketing Data and Analytics. Collaborate with IT on all requirements necessary for system enhancements, campaign execution and projects. Provide direct reports with guidance in day-to-day activities, coaching for professional development and performance evaluations for merit system. Partner with internal and external business partners to assess needs, special projects, ad hoc reporting and analysis, architect streamlined solutions, execute and manage. Ensure we adhere to all data privacy policies and develop new processes as necessary to react to changes. Why do Team Members Like Working for us? Excellent health care options (medical, dental, and vision that encourage preventative care

that start on day 1!). Outstanding Paid Time Off (PTO) that allows for adventure, rest, relaxation or recuperation. All new Team Members are automatically enrolled in the HGV Retirement Savings Plan. Our Go Hilton Team Member Travel Program offers accommodations at deeply discounted rates and 50% off at participating hotel-operated restaurants. Pass the savings on since HGV allows you to share additional discounted room nights. Job details : Full-time Hybrid Key Skills : SQL-Server SSIS Visual Studios Segment Databricks Experience required : BA / BS / bachelor's degree 7+ years of related experience 4+ years of management or supervisory experience HGV was awarded four out of five stars for fostering a culture of work-life balance and family-friendly benefits, and is one of Newsweek's "America's Greatest Workplaces for Parents & Families." Over the past 30 years, the highest honor we've received is the continued loyalty of our Owners, Members and Guests. We've also earned accolades for the remarkable work of our dedicated Team Members throughout our resorts, call centers and corporate offices. We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.