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Marketing manager • elk grove ca
E-Commerce Marketing Manager
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Job Description
Hybrid role X a week in office in Elk Grove, CA; no remote capabilities
Position Summary :
The E-Commerce Marketing Manager is responsible for driving traffic, conversion, and revenue growth on CLIENT’s digital storefront. This role oversees paid search ensuring campaigns deliver measurable performance and that customers around the globe can easily find, understand, and purchase through the CLIENT website. Success is measured by improvements in acquisition, engagement, conversion rates, and ROI.
Position Responsibilities - Other duties may be assigned :
Commerce Site Performance & Conversion Optimization
- Drive on-site initiatives to increase conversion rates (CRO), including testing landing pages, CTAs, and checkout flows.
- Partner with UX / design and development teams to prioritize and improve navigation, site speed, and overall experience.
- Collaborate with development teams to scope and request future web enhancements that support business goals.
- Monitor and analyze funnel metrics (traffic, bounce, add-to-cart, checkout) to identify and resolve friction points.
Search Engine Marketing (SEM) Oversight
Digital Merchandising & Promotions
Data-Driven Optimization
Leadership & Collaboration
Position Requirements :