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Director of software engineering • west palm beach fl
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Director of Sales
PGA National Resort (Salamander Collection)Palm Beach Gardens, FL, US- serp_jobs.job_card.promoted
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Job Description
Job Description
POSITION OBJECTIVE
The Director of Sales is responsible for driving topline revenue growth across all group market segments through strategic leadership, proactive sales execution, and effective team management. This role oversees revenue generation from guestroom blocks, banquet functions, golf, spa, and other ancillary services, with a clear focus on profitability and market share growth. The Director of Sales will collaborate closely with the DOSM and DORM to deploy effective yield strategies, contribute to annual budgeting and forecasting, and ensure team performance aligns with established revenue goals. This leader plays a key role in shaping group marketing initiatives, promotional offers, and overall sales strategy to elevate the property’s positioning and deliver an exceptional client experience.
ESSENTIAL JOB FUNCTIONS
- Direct and manage all group sales activities to maximize revenue for the property.
- Prepare, implement, and compile data for the strategic sales plan, annual goals, sales and travel and tradeshow expenses, forecasts, and other reports as directed / required by the DOSM.
- Collaboratively develop rate strategies, group ceilings and deployment through a thoughtful review of competitive data, demand analysis and mix management.
- Actively participate in sales presentations, property tours, FAM Trips and customer meetings.
- Conduct / attend daily business review meetings, weekly strategic sales meetings, management meetings and other meetings as required / requested by the DOSM.
- Serve as the property liaison with the Salamander GSO Team as well as key third-party partners including but not limited to, ALHI, TENEO, Preferred Hotels & Resorts, The Beyond Collection, HelmsBriscoe, Conference Direct and others.
- Recruit, direct, manage, train and counsel group sales staff.
- Demonstrate a commitment to Salamander Collection’s operating principles and philosophies.
- Professionally represent the property in the community, industry organizations and events.
- Actively participate as a collaborator with all departments.
- Provide constructive feedback to all departments.
- Be a leader and a role model to all employees.
EDUCATION / EXPERIENCE
REQUIREMENTS
PHYSICAL DEMANDS