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Event manager • aurora co
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Event Sales Manager
Gastamo Group is seeking an experienced, ambitious, community-minded, and results-driven Event Sales Manager to lead the expansion of our private events and off-premise catering programs. This role is responsible for scaling event sales across our iconic brands, including Park Burger, Homegrown Tap & Dough, Perdida, Lady Nomada, and Park & Co., with a goal of growing catering / event saleson and off premisesand food truck from $450K to $1.35M in 12 months. If successful, the target will increase by 50% year-over-year for the following two years, resulting in a projected run-rate of $3.04M by year three. By spring of 2026, this role will actively support events across a footprint stretching from Colorado Springs to Westminster, with Gastamo Group expected to operate 16 restaurantsand more on the way.
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The duties and responsibilities listed below are those that must be met to successfully perform this job. Reasonable accommodation may be made to enable individuals with disabilities to perform an essential function.
Revenue Generation and Sales
- Drive private events and catering sales to exceed a $1.35M annual target in first 12 months.
- Promptly respond to all inbound inquiries and prepare / send proposals.
- Focus on high-impact revenue streams including :
- On-premise buyouts include large parties, partial buyouts, full buyouts.
- Track pipeline conversion rates, lead sources, and weekly / monthly sales performance.
- Manage the CRM platform used to drive the sales pipeline, assist in platform selection if applicable, and work directly with the marketing department to build out and optimize systems and lead capture workflows.
- Work with marketing to build out the sales pipeline for inbound traffic, update websites with current event offerings, assist in pricing development, and build automations to simplify and streamline the intake and setup of new events.
- Actively engage in outreach, including entering office buildings, introducing the brand through soft calls, and following up with prospects to build awareness and expand the customer database.
- Partner with marketing to execute local campaigns targeted toward corporate clients.
- Follow up with past customers to encourage repeat bookings, particularly year-over-year event clients.
- A strong focus will be placed on cultivating and retaining corporate clientele.
- Execute upselling strategies aligned with Gastamo's core values and menu offerings.
- When food trucks are not activated, identify new opportunities to deploy them at breweries, community pools, school football games, neighborhood block parties, local farmer's markets, concert venues, and high-traffic retail centers.
Client Relationship Management
Event Planning & Coordination
Business Development & Marketing
Operational & Administrative
Compensation and Key Performance Indicators
Compensation :
Key Performance Indicators (KPIs) :
What's in it for you?
This position will be posted for two weeks or until the position is filled
Requirements :