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This range is provided by Central Pacific Bank. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

86,503.00 / yr - $118,942.00 / yr

Position Function :

This position serves as the primary owner of our marketing automation and technology initiatives. This role is instrumental in developing and executing our marketing automation strategy, leveraging technology, including AI, to enhance both strategic and tactical sales and marketing objectives. The individual in this role should have hands-on expertise in marketing automation platforms such as HubSpot or Salesforce Marketing Cloud, including campaign development, lead nurturing, data management, and performance analysis, all aimed at growing our marketing funnel and managing owned media data.

Performs all duties and interacts with internal and external customers in a manner that is expressly aligned with the Company's Core Values of approaching all actions with a “Voyaging Spirit” and being “Positively Ohana”. Exhibits core competencies that result in consistent delivery of positive Customer Interactions, Empowerment and Ownership and demonstrates key professional and performance skills such as Active Listening, effective Oral and Written Communication, Action and Solution Oriented and Thoroughness.

Primary Accountabilities :

• Serves as the bank's Marketing Automation Expert :
• Develops and optimizes our automation platform, methodology and infrastructure for email-driven engagement, lead scoring, and nurturing programs.
• Manage all aspects of the automation platform, including configuration, implementation, and maintenance of all email marketing campaigns and workflows.
• Update email campaign workflows as business requirements change.
• Collaborate on content targeting for electronic marketing, specifically for email campaigns, develop landing pages, and conduct A / B tests to boost conversions.
• Refine lead scoring and analyze campaign performance to optimize content, mix, and frequency, ensuring goal achievement.
• Manage the database toolset for customer segmentation and insights, maintaining data hygiene and synchronization across the HubSpot marketing automation platform and CRM to support targeted email communications.
• Create sales and marketing KPI dashboards and reports, ensuring accurate metric reporting for email performance with external agencies and internal stakeholders.
• Define future marketing automation models and roadmaps, including AI, with a strong focus on enhancing email communication capabilities through the platform.
• Manage marketing data :
• Develop and maintain the automation platform's back-end data architecture, ensuring data consistency and accuracy.
• Provide relevant data tools and insights to support quantitative analysis of marketing and revenue campaigns.
• Communicate and collaborate effectively with cross-functional teams on data topics related to the platform.

Minimum Qualifications :

Education :

Experience :

Physical Requirements & Working Conditions :

We are proud to be an EEO / AA employer M / F / D / V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Banking

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